How to Get a Great Copywriter

How to Find a Terrific Copywriter


If you wish to earn money on the internet, you are going to need a web site. If you want that site to help you be profitable, it has to be really well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to compose the text for your site. An expert copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Obviously, not all copywriters are created equal. Some copywriters are insanely awesome. Some just wish they had talent and are trying to make a little money because someone told them writing online would be easy. These are some ways to help you distinguish the good copywriters from the bad copywriters.

Does the copywriter have his or her own web site? Any copywriter worth employing is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are building? Look at the copy on the copywriter's website. If there are several grammar errors and typos, this is a bad sign.

How well do you respond to the copy on the copywriter's website? This goes beyond the simple finding of grammar and spelling errors. Does the website copy induce an emotional response as you are reading it? Does it cause you to warm up to him or her? Does the copy make you want to keep reading and discover more about the copywriter? Does the copy make you raring to hire them right away? Does the website copy make you feel like you need to click away? Does it make you mad? These are all really vital responses and they deserve your attention.

Perform your background research on the writer. Try searching for reviews on online discussion boards and independent sites. It's highly likely that the only reviews you are going to find on the writer's web site are going to be good. Search online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Pay attention to these reviews and recommendations. Ask the writer to give you a couple of references. See to it that you follow up and genuinely get a hold of those references so that you can get an honest opinion from them.

Make sure you spend some time reading through the samples provided by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This other is especially vital if the copywriter is touting himself or herself an expert in a niche. When the writing feels like it was sourced from Wikipedia or is particularly unclear, you better find another copywriter.

There are numerous different ways to find out if a copywriter is worth your money or not. It is crucial that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.

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